Privacy Policy

1. Who we are and how to contact us APEC LLC is a limited liability company formed in the State of New Mexico, United States. Our principal place of business is located at 1209 Mountain Road Pl NE, Ste R, Albuquerque, NM 87110, USA. Our website is https://apecfitness.com. We provide technical planning and monitoring of concurrent training, online coaching, periodization and load management, methodological consultancy and technical documentation for athletes, clubs, training centres and coaching staff. If you have any questions about this Privacy Policy, our data handling practices, or wish to exercise your data protection rights, you may contact us by email at info@apecfitness.com. This is our only contact channel for privacy matters. 2. Information we collect We collect personal information only through a voluntary contact form available on our website. The information we collect through this form is limited to: - Your name - Your email address - The message content you choose to write We do not collect or process health or medical information through the website contact form. Any health or medical information required for a coaching engagement is gathered separately, outside the website, under the terms of a written service agreement. We do not collect information through automated tracking technologies such as analytics platforms, advertising pixels, social media trackers or third-party cookies. 3. How we use your information We use the personal information collected through the contact form for the following purposes: - To respond to your enquiry - To understand your coaching or consultancy needs - To provide you with information about our services - To assess whether we can provide the services you require - To establish and manage any subsequent service agreement or coaching engagement - To communicate with you about our services and your engagement with us - To comply with legal obligations 4. Legal bases for processing We process your personal information on the following lawful bases under GDPR Article 6: Processing your name and email address to respond to your enquiry and understand your needs is necessary to perform a contract with you (or to take steps at your request prior to entering into a contract). This is processed under Article 6(1)(b) GDPR. Processing your message content to assess our ability to serve you and to provide relevant service information is based on our legitimate interest in understanding client needs and managing our business efficiently. This is processed under Article 6(1)(f) GDPR. Processing any personal information to comply with legal, regulatory or court obligations is necessary for compliance with legal obligations. This is processed under Article 6(1)(c) GDPR. 5. Cookies and local storage Our website does not use cookies or tracking technologies operated by third parties. We do not employ analytics cookies, advertising cookies, social media cookies or any other third-party cookies. We do use limited client-side storage in your browser only: - A localStorage entry that stores your language preference (English or Spanish) so that the website displays in your chosen language on future visits. This is a strictly necessary preference storage entry. - A localStorage entry that stores your cookie consent choices so that the website remembers your preferences. This is a strictly necessary preference storage entry. Both of these localStorage entries are stored only in your own browser and are never transmitted to our servers or to any third party. You can clear these entries at any time by clearing your browser data. 6. Third-party services and disclosures We do not embed third-party content, widgets, tracking pixels or third-party scripts on our website. We do not use third-party form services, CRM platforms, marketing automation platforms, or analytics tools. Our website is hosted by a technical provider operating servers in Germany (within the European Union). When you submit the contact form, your name, email address and message are transmitted to our hosting provider's mail server (Exim) in Germany and are then delivered by email to our mailbox at info@apecfitness.com. Your data is processed by our hosting provider only to the extent necessary to deliver your message and is not used for any other purpose. We do not sell your personal information to third parties. We do not share your personal information with marketing partners, data brokers or advertising networks. We only disclose your information to third parties where we are legally required to do so, such as in response to a court order or valid legal process. 7. Data retention We retain your contact information (name, email address and message) for as long as necessary to respond to your enquiry and to establish or perform any resulting service agreement. After the business purpose has been fulfilled, we retain this information for a further period to comply with legal, accounting and tax obligations that may apply. If you do not proceed to a service agreement, we typically retain your enquiry information for up to 24 months from the date of your message, unless we are required to retain it for a longer period by law. If a service agreement is entered into, we retain your personal information for the duration of the engagement and for a further period of seven years after termination to comply with applicable legal and professional standards. You may request deletion of your information at any time, subject to our legal obligations to retain records. 8. International data transfers Our website is hosted on servers operated by our technical provider in Germany, which is located within the European Union. Personal data you submit through the contact form is therefore processed initially in Germany. For visitors located in the European Union or the United Kingdom: Your personal data is hosted within the EU and benefits from the GDPR's data protection framework. When you submit the contact form, your information is transmitted from your location to our hosting provider's servers in Germany and is then delivered by email to our mailbox. This transfer occurs within the EU and is fully compliant with GDPR requirements. No further transfer to the United States occurs at the point of collection or form submission. For visitors located in the United States: Your personal data is initially processed by our EU-based hosting provider. APEC LLC is located in the United States, and your personal information may subsequently be accessed by our US-based business team for the purposes set out in this policy (responding to your enquiry, discussing services and managing any engagement). This constitutes a transfer of personal data from the EU to the United States. This transfer is necessary to enable us to respond to your enquiry and to provide the services you request. The United States does not have an adequacy decision from the European Commission. By submitting the form, you acknowledge that you understand your data will be transferred to and processed in the United States and that US law does not provide the same level of protection as the GDPR. If you do not consent to this transfer, please do not submit the contact form. 9. Your rights If you are a resident of the European Union or the United Kingdom, you have the following rights under the GDPR: - The right to access: You have the right to obtain confirmation of whether we process your personal data and to request a copy of that information. - The right to rectification: You have the right to request correction of inaccurate or incomplete personal data. - The right to erasure: You have the right to request deletion of your personal data, subject to certain exceptions (such as where we have a legal obligation to retain the data). - The right to restrict processing: You have the right to request that we limit how we use your data. - The right to data portability: You have the right to receive your personal data in a structured, commonly used and machine-readable format and to transmit it to another controller. - The right to object: You have the right to object to the processing of your personal data on the basis of our legitimate interests. - The right to withdraw consent: Where we rely on your consent, you have the right to withdraw it at any time, without affecting the lawfulness of processing based on consent before withdrawal. - The right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with the data protection authority of your country or region. If you are a resident of California, you have the following rights under the California Consumer Privacy Act and the California Privacy Rights Act: - The right to know: You have the right to request what personal information we collect, use, and share. - The right to delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions. - The right to correct: You have the right to request correction of inaccurate personal information. - The right to opt out: You have the right to opt out of the "sale" or "sharing" of your personal information. We do not sell or share your personal information with third parties for commercial purposes or for cross-context behavioral advertising. - The right to limit: You have the right to limit the use of your personal information to what is necessary to fulfill your request. - Protection against discrimination: We will not discriminate against you for exercising your privacy rights. We will not deny goods or services, charge different prices, provide different quality of service, or suggest that you will receive a different price or service based on your exercise of CCPA/CPRA rights. If you are a resident of Colorado, Connecticut, Utah or Virginia, you have similar rights under the respective state privacy laws (Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act), including the right to know, delete, correct, and opt out of the sale or sharing of personal information. We do not sell or share your personal information. We will not discriminate against you for exercising your state privacy rights. To exercise any of these rights, please contact us at info@apecfitness.com with a clear description of your request. We will respond to your request within the timeframe required by applicable law, which is typically 30 to 45 days. We may request additional information to verify your identity before responding to your request. 10. Children's privacy Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will delete such information and terminate the child's use of our services. Parents or guardians who believe we may have collected information from a child under 13 should contact us immediately at info@apecfitness.com. 11. Security We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. These measures include encryption of data in transit, secure storage practices, and restricted access to personal information by authorised personnel only. However, no security system is impenetrable. We cannot guarantee absolute security of your information. Any transmission of data is at your own risk. We encourage you to use strong passwords and to protect the confidentiality of your authentication details. 12. Changes to this policy We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. We will notify you of any material changes by posting the revised policy on our website and updating the Effective Date. Your continued use of the website after any changes signifies your acceptance of the updated Privacy Policy. We recommend that you review this Privacy Policy periodically to stay informed of how we protect your information. 13. Contact and complaints If you have questions or concerns about this Privacy Policy or our data protection practices, please contact us at info@apecfitness.com. If you are located in the European Union or the United Kingdom and believe we have violated your data protection rights, you have the right to lodge a formal complaint with the data protection supervisory authority in your country or region. You can contact your local data protection authority for further information. If you are located in the United States and have concerns about our privacy practices, you may contact the Federal Trade Commission or your state's attorney general's office. 14. Effective date This Privacy Policy is effective as of 11 September 2026.